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D&AD films: I wish I'd done that

D&AD films: I wish I'd done that
Pippa Considine
26 November 2013

D&AD has launched a series of films to find the work that the world’s top creative people wish they’d done.

Speaking in the three films are Dan Wieden of Wieden+Kennedy, Iain Tait of Google Creative Labs and Jennifer Walsh of Sagmeister and Walsh. They each explain a piece of work they wish they’d done from the past 12 months.

Factory Fifteen through Nexus has produced three animations showing the work that is awarded at D&AD, referencing pieces including Heatherwick Studio’s Olympic Cauldron, McCann Erickson’s Dumb Ways to Die and Channel 4’s Meet the Superhumans.

Ad man Dan Wieden, discusses the Climate Name Change Campaign by 350Action. This campaign named devastating storms after US policy makers that denied climate change is occurring.

Digital executive Iain Tait, explains the genius behind the Philips Hue Lightbulb. Lightbulbs with LEDs that respond to programming in the home to reflect the mood of inhabitants.

Designer, Jennifer Walsh, talks about her love of the Whitney branding by Experimental Jetset. A responsive design scheme that moulds to its function.

The films were developed by Wieden+Kennedy London in response to a brief to highlight the work and people behind the world’s most celebrated creative award.

·         Creatives: Toby Treyer-Evans & Laurie Howell
·         Creative Directors: Tim Vance & Paul Knott
·         Executive Creative Director: Tony Davidson
·         Agency producer: Andrew Shelton
·         Accounts: Alex Rodgers & Sophie Moss
·         Agency Editor: Ben Hutton
·         Production Company: Nexus Productions
·         Directors: Factory Fifteen
·         Executive Producer: Julia Parfitt
·         Producer: Nathalie Le Berre
·         Sound Design: Echoic

Special Thanks to Wave and The Mill.

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