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DPP announces tech standards for HD commercials

DPP announces tech standards for HD commercials
News
Jon Creamer
14 January 2016

The Digital Production Partnership (DPP) has announced Common Technical Delivery Standards for HD commercials and sponsorship and promotions and presentation material.

The new standards, which align with the DPP’s HD Programme Standard have been agreed with DPP members from across the industry including the UK’s major broadcasters. For commercials and sponsorship material this means that there will now be one specification for delivery to ITV, Sky, Channel 5 and Channel 4 (including broadcasters that take commercials from Channel 4 Advertising Sales, such as UKTV channels, The Box Plus Network, PBS America and BT Sport). For promotions and presentation events this standard will cover material delivery to BBC, ITV, Channel 4, Sky, BT Sport and Channel 5.

A key component of the new HD Standard is the introduction of an Exceptions Process for intentionally quiet content. This will enable producers to deliver creatively quiet content that does not meet the normal EBU R128 Target Level, a key aspect of the R128 recommendation for short-form content. It also includes requirements for Short-Term Loudness, which further aligns to the EBU R128 recommendation.

The broadcasters will begin taking delivery to these new specifications during 2016, with ITV expected to be the first mainstream broadcaster to implement the new HD standard for Commercials/Sponsorship material.

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