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Creative England launches cross platform fund

Creative England launches cross platform fund
Staff Reporter
31 July 2012

Creative England is launching a national business development fund of up to a million pounds to support creative and digital businesses across the English regions.

The fund, which opens for registrations of interest today, will be for small to medium-sized companies looking to develop new software, applications and content for a number of markets including cross platform TV development.

Other markets include games and interactive entertainment, business to business,e-learning and mobile applications.

It will typically support companies looking to develop new cross-platform applications or content. Proposals such as the development of a new game for tablet or mobile may be eligible for funding.

Creative England will make the funding available via interest free loans of between £50,000 and £100,000 per application, which will be matched 50/50 with the company sharing the development costs.

The Business Development Fund is designed to support companies that have new ideas for content development, backed with commercial exploitation opportunities. It will be open to SMEs outside London, with priority given to companies based in the North, West Midlands and South West, which relates to the Regional Growth Fund objective to prioritise support for areas that have been overly dependent on public sector employment.

This is the first element of the £5m award from the Government’s Regional Growth Fund to Creative England in April 2012. This private sector-led scheme aims to provide development funding and market expertise to small creative and digital businesses working in cross-platform content and services.

The deadline for registrations of interest is Friday the 31st August.

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