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ChannelFlip makes 10-part sci-fi series with IT giant Dell

ChannelFlip makes 10-part sci-fi series with IT giant Dell
Staff Reporter
06 March 2012

London-based webcast producer ChannelFlip will put its first scripted entertainment series online later this week.

The Proxy, made in association with computer giant Dell, is a 10-part science-fiction thriller, starring Youtube actor Stuart Ashen (pictured) and Nathaniel Parker (The Inspector Lynley Mysteries, Injustice, Merlin).

ChannelFlip creates and produces short form internet video content targeted at 18 to 34 year old men. Its shows are distributed via a number of channels, including podcasting, iTunes and partner sites such as YouTube.

Until now, ChannelFlip has focused on character-based webisodes fronted by TV celebrities, such as David Mitchell’s Soapbox series. It has also produced shows with  Richard Hammond, Harry Hill and Armstrong and Miller.

The Proxy will go out via Youtube and temporarily take over Stuart Ashen’s own page.

Viewers of The Proxy are invited to get involved with the series through a series of clues dropped into each episode which direct viewers to additional content and to a prize draw sponsored by Dell.

Dell has co-developed the series as part of its Let Your Hero Out campaign to promote its Alienware X51 product to its core audience of younger men. Each episode of The Proxy will feature product placement.

All comments
lewis kite
lewis kite  | March 6, 2012
very cool, good to see a production co. embracing the move away from traditional 'watch only' programming to more ondemand, online programs where it's possible to incorporate more interactivity, build additional content around a program and let users do things outside the program even while watching the program.

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