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British Arrows jury announces 2015 finalists

British Arrows jury announces 2015 finalists
News
Jon Creamer
20 February 2015

The finalists for this year’s British Arrows Awards have been announced, ahead of the awards ceremony on March 25th.

The awards celebrate the best commercials and campaigns across the year, awarding overall idea and execution.

Stink founder and chairman Daniel Bergmann, who headed this year’s Jury, said: “We had an exceptional jury – diverse by profession, opinion and gender, balanced in a way never done before.  This jury worked very hard, was very focused and had discussions that led to progressive decisions which I am confident will elevate and inspire our industry and beyond. There was atmosphere of mutual respect and collegiality.”   

The 2015 British Arrows Finalists are:

Alcoholic Drinks

Anheuser-Busch InBev, Stella Artois ‘Perfectionists: Wimbledon's Official Trophy Engraver’
Made for Mother by Bosh, directed by Christian Borstlap
Anheuser-Busch InBev, Stella Artois ‘Perfectionists: The Real Hawk-Eye’
Made for Mother by Indy8, directed by James W. Griffiths
Heineken ‘The Odyssey’
Made for Wieden+Kennedy Amsterdam by MJZ, directed by Tom Kuntz
Jägermeister ‘Journey To Surf’
Made for The Red Brick Road by Academy Films, directed by Seb Edwards
Pernod Ricard, Kahlua ‘The White Russian’
Made for Lucky Generals by Stink, directed by Ivan Zacharias

Breads and Cereals
Néstle, Shredded Wheat ‘Northern Soul’
Made for McCann London by Knucklehead, directed by Finn McGough

Canned, Frozen, Dried Food and Food Related Products
Kenco, Kenco Coffee ‘Coffee Vs Gangs’
Made for J Walter Thompson by RSA, directed by Johnny Hardstaff
Kerry Foods, Wall's Sausages ‘Wall'sie Street’
Made for Saatchi & Saatchi by Good Egg, directed by Bugsy
M&S, M&S Food ‘Adventures In Imagination’
Made for RKCR/Y&R by Foodfilm, directed by Michael Roulier & Philippe Lhomme
Mars Food, Uncle Ben’s ‘Ben's Beginners’
Made for AMVBBDO by Fat Lemon, directed by Chris Faith



Charity
Depaul UK, Youth Homelessness Charity ‘Spot 4 Sale’
Made by Publicis
Kids Company ‘See the Child ’
Made for AMVBBDO by Gorgeous, directed by Chris Palmer
Mankind ‘#ViolenceIsViolence’
Made for Dare by Dark Energy, directed by David Stoddart
The Pilion Trust, Youth Homelessness Charity ‘Fuck the Poor’
Made for Publicis, by Supergoober, directed by Jonathan Pearson
World Animal Protection, Animal Entertainment is Animal Abuse 'Before they Book’
Made for BBH  by Biscuit, directed by Jeff Low

Computer Software, Toys and Games
Microsoft, Xbox One ‘Glitch’
Made for Crispin Porter + Bogusky by B-Reel
Corporate
Bacardi ‘Untameable: Steve Schneider’
Made for Bacardi by Caviar, directed by Sean Dunne
HSBC, Golf Sponsorship ‘Anyone's Game’
Made for Saatchi & Saatchi by Outsider, directed by Scott Lyon
John Lewis Partnership, 150 Years ‘Never Standing Still '
Made for adam&eveDDB by Blink, directed by Dougal Wilson
M&S, M&S Food ‘Adventures In Imagination’
Made for RKCR/Y&R by Foodfilm, directed by Michael Roulier & Philippe Lhomme
 

Dairy Products
Lurpak, Cook's Range ‘Adventure Awaits’
Made for Wieden+Kennedy by Blink,  directed by Dougal Wilson

Direct Response
Kids Company ‘See the Child ’
Made for AMVBBDO by Gorgeous, directed by Chris Palmer
The Pilion Trust, Youth Homelessness Charity ‘Fuck the Poor’
Made for Publicis by Supergoober, directed by Jonathan Pearson

Fashion
COS, 2014 Autumn/Winter collection  ‘The Sound of COS’
Made for Fantastic Man by Blinkink, directed by Lernert & Sander
Levi's, Levi's Jeans ‘Don't Bore Them’
Made for FCB Inferno  by MJZ, directed by Fredrik Bond
Lycra ‘Lycra Moves You’
Made for SapientNitro by Independent Films, directed by Philippe André
M&S ‘Getting Dressed By Myself ’
Made for RKCR/Y&R by Academy Films, directed by Si&Ad
Mulberry ‘#WinChristmas’
Made for adam&eveDDB by Rattling Stick, directed by Andy McLeod

Financial
Barclays, Digital Eagles ‘Kent & Val’
Made for BBH  by Pulse Films, directed by Fred & Nick
HSBC, Golf Sponsorship ‘Anyone's Game’
Made for Saatchi & Saatchi by Outsider, directed by Scott Lyon
Money Supermarket ‘Bootylicious’
Made for Mother by Sonny London, directed by Fredrik Bond
 

Household Appliances, Maintenance and Services
Dulux ‘Colour Love Story’
Made for BBH  by Park Pictures, directed by Christian McKenzie & Patrick Chen
SSE, Energy ‘Maya Launch’
Made for adam&eveDDB by Academy Films, directed by Frederic Planchon

Household Soaps, Detergents and Toiletries
Oral B, 'Merry Beeping Christmas’
Made for Publicis by Tantrum, directed by Stephen Pipe
Unilever, Lynx Peace ‘Call to Arms’
Made for BBH  by MJZ, directed by Rupert Sanders
Unilever, Lynx ‘Soulmates’
Made for BBH  by Biscuit, directed by Tim Godsall

Interactive Web-Based Commercial
Honda, Civic Type R ‘The Other Side’
Made for Wieden+Kennedy by Somesuch & Stinkdigital, directed by Daniel Wolfe
UBISOFT, Far Cry 4 ‘What are you made of?’
Made for Grey Paris by Stink, directed by Nieto
International
Diageo, Smirnoff ‘The Double Side’
Made for 72andSunny by Stink, directed by Martin Krejci
Diageo, Guinness ‘Made of Black’
Made for AMVBBDO/BBDO Africa by Rogue, directed by Sam Brown
Google, Made with Code ‘Holiday Trees’
Made for 72andSunny Los Angeles by Nexus Interactive Arts, directed by Evan Boehm
Samsung, Samsung Galaxy ‘Every Day is Day One’
Made for 72andSunny Amsterdam by Smuggler, directed by Mark Molloy
 

Miscellaneous Consumer Products
Canon ‘Deer’
Made for J Walter Thompson  by Academy Films, directed by Jonathan Glazer
Canon  ‘Gladiator’
Made for J Walter Thompson  by Academy Films, directed by Jonathan Glazer

Newspapers, Magazines and Music
News UK, Unquiet Film Series - The Times and The Sunday Times ‘Bearing Witness’
Made for Grey London by Betsy Works, directed by Phil Lind
News UK, The Sunday Times ‘Icons’
Made for Grey London by Academy Films, directed by Us
The Guardian and The Observer ‘What A Weekend’
Made for BBH  by HLA, directed by Simon Ratigan

Out-of-Home Moving Advertising
Pepsico, Pepsi Max ‘Unbelievable Bus Shelter’
Made for AMVBBDO by Grand Visual, directed by Roy McKellar

Public Service Advertising
Department for Transport, Think ‘Celebration’
Made for AMVBBDO by Rogue, directed by Mark Zibert
Mankind ‘#ViolenceIsViolence'
Made for Dare by Dark Energy, directed by David Stoddart
MTV, VH1 ‘I Will Survive’
Made for Del Campo Saatchi & Saatchi by Stink, directed by Agustin Alberdi
Sport England  ‘This Girl Can’
Made for FCB Inferno  by Somesuch, directed by Kim Gehrig
The Pilion Trust, Youth Homelessness Charity ‘Fuck the Poor’
Made for Publicis by Supergoober, directed by Jonathan Pearson
 

Recruitment
Royal Navy & Royal Marines,  Royal Navy Ratings ‘Made In The Royal Navy: Born In Carlisle’
Made for WCRS by Rattling Stick, directed by Ed Morris
The British Army ‘More Than Meets The Eye’
Made for J Walter Thompson  by Cherry, directed by Jake Nava

Retail
Ikea 'The Joy of StorageՉ۬Made for Mother by Blink, directed by Dougal Wilson
Ikea ‘Beds’
Made for Mother by MJZ, directed by Juan Cabral
John Lewis Partnership, Christmas ‘Monty's Christmas’
Made for adam&eveDDB by Blink, directed by Dougal Wilson
Sainsbury's Supermarket ‘1914’
Made for AMVBBDO by Rattling Stick, directed by Ringan Ledwidge
Sportswear and Sporting Goods
Nike, Nike Football Products ‘Winner Stays’
Made for Wieden+Kennedy Portland  by Rattling Stick, directed by Ringan Ledwidge
Nike Football, Football Apparel ‘The Last Game’
Made for Wieden+Kennedy Portland  by Passion Pictures, directed by Jon Saunders
Puma, Forever Faster ‘Lewis Hamilton Forever Faster Interview’
Made for Puma by Outsider, directed by Pedro Romhanyi

Telecommunications Services (Networks) and Products
Freeview ‘The Left Behinds’
Made for Leo Burnett  by Rogue, directed by Sam Brown
Three Mobile, Feel at Home ‘Holiday Spam’
Made for Wieden+Kennedy by Hungryman, directed by Ric Cantor
Hutchinsin 3G, Three Mobile ‘Sing It Kitty’
Made for Wieden+Kennedy by Partizan, directed by Traktor
Vodafone ‘The Call’
Made for Grey London by Academy Films, directed by Marcus Söderlund

Television and Radio Station Promotions
BBC, BBC Music ‘God Only Knows’
Made for Karmarama  by RED BEE MEDIA, directed by Francois Rousselet
Channel 4 Television,  Born Risky ‘Prototype’
Made for 4Creative by Rogue, directed by Saam Farahmand
Netflix ‘Superfan’
Made for Ignition Creative by  Smuggler, directed by Randy Krallman

Transport, Travel, Leisure and Tourism
Imperial War Museum ‘Flight of the Stories’
Made for Johnny Fearless by Bullet TV, directed by  Darren Dubicki
lastminute.com, Online Holidays ‘Farage Loves Europe’
Made for adam&eveDDB by Cain&Abel, directed by Robert Crispe
Paddy Power, Sports Book ‘Arsenal Mean Tweets’
Made for Crispin Porter + Bogusky by MPH, directed by Kelvin Hutchins
TUI Travel, Thomson Holidays ‘Bear’
Made for BMB by Park Pictures, directed by Tom Tagholm
Virgin Atlantic ‘The Idea’
Made for adam&eveDDB by Rogue, directed by Sam Brown

Vehicles and Automotive Products
Jaguar Land Rover, Land Rover Discovery ‘Never Stop Discovering’
Made for OgilvyOne London by Tavistock Productions, directed by  Asif Kapadia
Volkswagen, UP! ‘Laser Eye’
Made for adam&eveDDB by Outsider, directed by James Rouse
Volkswagen, Tiguan ‘Priorities’
Made for adam&eveDDB by Outsider, directed by James Rouse
 

Best New Creative Team
Mankind ‘#ViolenceIsViolence’ Andrew Bevan, Chloe Pope & Jessica Morris
Made for Dare by Dark Energy, directed by David Stoddart
News UK, The Sun World Cup ‘Do Us Proud’ Rob Greaves & Sam Daly
Made for Grey London by Rattling Stick, directed by Ed Morris
TUI Travel, Thomson Holidays ‘Bear’ Rachel Miles & Michael Tsim
Made for BMB by Park Pictures, directed by Tom Tagholm

Best 20 second TV commercial
M&S, M&S Food ‘Adventures In Discovery: Thailand’
Made for RKCR/Y&R by Foodfilm, directed by Michael Roulier & Philippe Lhomme
M&S, M&S Food ‘Adventures In Ice: Pie’
Made for RKCR/Y&R by Foodfilm, directed by Michael Roulier & Philippe Lhomme
M&S ‘Getting Dressed By Myself’
Made for RKCR/Y&R by Academy Films, directed by Si&Ad

Best 30 second TV commercial
Dixons, Curry's PC World ‘Begonias’
Made for AMVBBDO by Outsider, directed by James Rouse
Dixons, Curry's PC World ‘Penguins’
Made for AMVBBDO by Outsider, directed by James Rouse
Home Office, Modern Slavery Awareness ‘Modern Slavery'
Made for RKCR/Y&R   by Knucklehead, directed by Siri Bunford
Volkswagen, UP! ‘Laser Eye’
Made for adam&eveDDB by Outsider, directed by James Rouse
Volkswagen, You Get What You Pay For ‘Parachute’
Made for adam&eveDDB by Outsider, directed by James Rouse
 


Best 30 second TV commercial (the John Webster Award)
Cravendale ‘Barry the Biscuit Boy’
Made for Wieden+Kennedy by Blinkink, directed by Joseph Mann & Andrew Thomas Huang
Public Health England, Smokefree ‘Rotten Rollup’
Made for Dare by Mad Cow Films, directed by Simon Ellis
Volkswagen, UP! ‘Laser Eye’
Made for adam&eveDDB by Outsider, directed by James Rouse

Best over 30 and up to 60 second TV commercial
Department for Transport, Think ‘Celebration’
Made for AMVBBDO by Rogue, directed by Mark Zibert
Ikea ‘The Joy of Storage’
Made for Mother by Blink, directed by Dougal Wilson
Ikea ‘Beds’
Made for Mother by MJZ, directed by Juan Cabral
Kenco, Kenco Coffee  ‘Coffee Vs Gangs’
Made for J Walter Thompson  by RSA, directed by Johnny Hardstaff
Lurpak, Cook's Range ‘Adventure Awaits’
Made for Wieden+Kennedy by Blink,  directed by Dougal Wilson
Money Supermarket ‘Bootylicious’
Made for Mother by Sonny London, directed by Fredrik Bond
News UK, The Sunday Times ‘Icons’
Made for Grey London by Academy Films, directed by Us
Volkswagen, Tiguan ‘Priorities’
Made for adam&eveDDB by Outsider, directed by James Rouse

Best over 60 and up to 90 second TV commercial
Ikea ‘Beds’
Made for Mother by MJZ, directed by Juan Cabral
John Lewis Partnership, Christmas ‘Monty's Christmas’
Made for adam&eveDDB by Blink, directed by Dougal Wilson
Sport England  ‘This Girl Can’
Made for FCB Inferno  by Somesuch, directed by Kim Gehrig
The Guardian and The Observer ‘What A Weekend’
Made for BBH  by HLA, directed by Simon Ratigan
Unilever, Lynx ‘Soulmates’
Made for BBH  by Biscuit, directed by Tim Godsall

Best over 90 second TV commercial using paid-for media
Channel 4 Television / Cancer Research UK  , Stand Up To Cancer ‘It's Payback Time’
Made for 4Creative by Nexus, directed by Smith & Foulkes
John Lewis Partnership, Christmas ‘Monty's Christmas’
Made for adam&eveDDB by Blink, directed by Dougal Wilson
Nike Football,   Football Apparel ‘The Last Game’
Made for Wieden+Kennedy Portland  by Passion Pictures, directed by Jon Saunders
Sainsbury's Supermarket ‘1914’
Made for AMVBBDO by Rattling Stick, directed by Ringan Ledwidge

Best over 90 second web based film
Dawn of the Planet of the Apes ‘The Gun’
Made for Fox/Vice/Motherboard by Pulse Films, directed by thirtytwo
Honda, Civic Type R ‘The Other Side’
Made for Wieden+Kennedy by Somesuch & Stinkdigital, directed by Daniel Wolfe
Leica Camera AG, Leica ‘100 ‘
Made for F/Nazca Saatchi & Saatchi by Stink, directed by Jones+Tino
News UK, Unquiet Film Series - The Times and The Sunday Times
‘Bringing The World To Britain’
Made for Grey London by Betsy Works, directed by Liz Unna
News UK, Unquiet Film Series - The Times and The Sunday Times ‘The Art Of  Satire’
Made for Grey London by Betsy Works, directed by Liz Unna
News UK, Unquiet Film Series - The Times and The Sunday Times ‘FIFA Files’
Made for Grey London by Betsy Works, directed by Will Clark
Pernod Ricard, Kahlua ‘The White Russian’
Made for Lucky Generals by Stink, directed by Ivan Zacharias
Sainsbury's Supermarket ‘1914’
Made for AMVBBDO by Rattling Stick, directed by Ringan Ledwidge

Best 60-90 second Cinema commercial
Department for Transport, Think ‘Celebration’
Made for AMVBBDO by Rogue, directed by Mark Zibert
Lurpak Cook's Range ‘Adventure Awaits’
Made for Wieden+Kennedy by Blink,  directed by Dougal Wilson
Sport England ‘This Girl Can’
Made for FCB Inferno  by Somesuch, directed by Kim Gehrig
The Guardian and The Observer ‘What a Weekend’
Made for BBH  by HLA, directed by Simon Ratigan
Transport for London, Road Safety ‘Share The Road’
Made for M&C Saatchi by Stink, directed by Yann Demange
Volkswagen, Tiguan ‘Priorities’
Made for adam&eveDDB by Outsider directed by James Rouse

Best over 90 second Cinema commercial
Mulberry ‘#WinChristmas'
Made for adam&eveDDB by Rattling Stick, directed by Andy McLeod
Sainsbury's Supermarket ‘1914’
Made for AMVBBDO by Rattling Stick, directed by Ringan Ledwidge

Best Integrated
Depaul UK, Youth Homelessness Charity ‘Spot 4 Sale’
Made by Publicis
John Lewis Partnership, Christmas ‘Monty's Christmas’
Made by adam&eveDDB
Pepsico, Pepsi Max ‘Unbelievable Campaign’
Made by AMVBBDO
Royal British Legion ‘Every Man Remembered’
Made by RKCR/Y&R
World Animal Protection, Animal Entertainment is Animal Abuse ‘Before they Book’
Made by BBH

UK TV Series
Aldi Stores, Swap and Save ‘Bench; Toothbrush; Balaclava’
Made for McCann Manchester by Bare Films & Knucklehead, directed by Betsan Morris Evans & Ben Gregor
Dixons, Curry's PC World ‘Begonias; Penguins; Pride & Sensibility’
Made for AMVBBDO by Outsider, directed by James Rouse
Scope, End The Awkward ‘Interview; Bar; Office’
Made for Grey London by Biscuit, directed by Jeff Low
Ikea, Ikea Home Furnishings ‘Beds; T-Shirts; Kitchen Carousel’
Made for Mother by MJZ, Blink & Caviar directed by Juan Cabral, Dougal Wilson & Keith Schofield
Volkswagen, You Get What You Pay For ‘Parachute; Rope; Laser Eye’
Made for adam&eveDDB by Outsider, directed by James Rouse

Web Based Series
Anheuser-Busch InBev, Stella Artois
‘Perfectionists: Rufus - The Real Hawk-Eye; Wimbledon's Official Trophy Engraver; Wim Wenders' Rules of Cinema Perfection; Sandman at The Open Championship; El Encantador de Caballos’
Made for Mother by Indy8 & Bosh, directed by James W Griffiths, Christian Borstlap, Anthony Austin & Edward Housden
giffgaff, Mobile Network ‘Bathroom; Kitchen; Lounge’
Made for Fallon by Riff Raff Films, directed by David Dao
News UK, Unquiet Film Series - The Times and The Sunday Times
‘Question Everything; Bringing The World To Britain; Bearing Witness; The Art Of Satire; FIFA Files’
Made for Grey London by Betsy Works, directed by Will Clark, Liz Unna & Phil Lind
Pepsico, Pepsi Max ‘Loop the Loop; Bus Shelter; Halloween Mirror; Chain Reaction’
Made for AMVBBDO by Little Dot Studios & Grand Visual directed by Selina Miles & Ric Albert


The 2015 British Arrows Jury:

Chairman of the Jury, Daniel Bergmann, Founder & Chairman, Stink
Rosie Bardales, Executive Creative Director, BETC London
Zoe Bell, Head of Integrated Film, Saatchi & Saatchi
Jane Bolton, Executive Producer, Fat Lemon
Joe Bruce, Creative Director, CP+B
Siri Bunford, Director, Knucklehead
Olly Chapman, Head of TV, AMVBBDO London
Toby Clifton, Integrated Production Director, JWT London
Matt Craigie, Agency Producer & Joint Head of Integrated Production, adam&eveDDB
Charlie Crompton, Partner & Executive Creative Director, Rogue     
Valentina Culatti, Managing Director, UNIT9
Richard Denney, Joint Executive Creative Director, DLKW Lowe
Ed Elworthy
Chris Gorell Barnes, Founder & Chief Creative Officer, Adjust Your Set
Jefferson Hack, Editorial Director of the Dazed Group, Dazed and Confused
Ben Jones, Chief Technology Officer, AKQA
Nils Leonard, Chairman & Chief Creative Officer, Grey London
Will Lovelace, 32, Director, Pulse
Jordan McGarry, Director of Curation, Vimeo
Sam Morris, Creative Director, Mad Planet
Stu Outhwaite, Creative Partner, Creature London
Lee Pavey, Partner, Electric Theatre Collective
Guido Rosales, Europe Group Integrated Marketing Director, Coca-Cola
Laurence Thomson, Co-President & Chief Creative Officer, McCann London
Richard Ulfvengren, Producer, Traktor
Ivan Zacharias, Director, Stink

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