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Blink's Dougal Wilson back for 2016 John Lewis Christmas ad

Blink's Dougal Wilson back for 2016 John Lewis Christmas ad
Jon Creamer
10 November 2016

Agency adam&eveDDB has again brought in Blink director Dougal Wilson to helm this year’s much anticipated John Lewis Christmas spot, Buster The Boxer. Wilson has directed three previous John Lewis Christmas ads, Kim Gehrig directed last year’s Man on the Moon.





The ad was released this morning and is set to a cover version of One Day I’ll Fly Away, performed by British band Vaults


The two minute advert centres on Buster the Boxer dog and his family at Christmas and focusses on the joy of Christmas rather than the previous John Lewis Christmas tear jerker.  


The advert tells the story of a little girl called Bridget who loves to jump. Her Mum and Dad buy her a trampoline for Christmas and hide it in the garden to surprise her with on Christmas Day.   However, after dark, in a magical world observed only by Buster, a cast of wildlife animals emerges – two foxes, a badger, a squirrel, and a hedgehog – who discover the trampoline and have fun jumping. On Christmas morning, Bridget excitedly runs out into the garden to discover her present however Buster bounds past her and starts bouncing on her trampoline - she watches him wide-eyed.


As the story centres on British wildlife, John Lewis has chosen The Wildlife Trusts to be this year’s Christmas campaign charity partner. 

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