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Blinkink’s Elliot Dear directs giant O2 rugby film

Blinkink’s Elliot Dear directs giant O2 rugby film
Jon Creamer
10 September 2015

Blinkink’s Elliot Dear directed this animation Make Them Giants for O2, the official sponsors of the England Rugby Team.

O2 - Make Them Giants from Blink on Vimeo.

The main two minute film will be premiered during the ad break of Channel 4’s Gogglebox on Friday 11th September.

Alongside this, three 40-second spots have been created with alternate sections, the details of which will be adapted to feature tournament news as it happens during October.
The agency was VCCP.

Dear blended traditional hand-drawn animation with CG techniques working with a team of established feature film animators, alongside new talent.

The production process of ‘Make Then Giants’ started in March. Pre-production began with eight weeks of crafting the storyboards. Dear sourced character designers from around the world, working with new talent from the Gobelins Animation School alongside established American feature talent, to design the supersized heroes. The characters needed to be detailed enough to look recognisable but not so detailed that they would be impossible to animate. It took over ten iterations to just to get Chris Robshaw’s character perfect.

Blinkink set up a dedicated satellite animation studio in London especially for the project. The team worked using traditional 2D cel animation techniques. In total 6,500 character frames were drawn, cleaned up and coloured by hand.

Blinkink worked with the Rugby Football Union and agency VCCP to bring some of key characters from the England team to the studio. The animation team were able to take photographs and video footage for reference, even getting players to act out their scenes.

Dear also employed camera point projection, a technique using CG to create layouts and camera moves, which were then passed over to the digital matte painters as reference for their backgrounds. The result is a feeling of a real camera moving through a traditional hand-painted background.

The cinematic music was created with music supervisors Major Tom. The score was composed by Theo Vidgen and was recorded at Abbey Road Studios with a 65 piece orchestra.

Executive Producers were James Stevenson Bretton and Bart Yates. The producer was Benjamin Lole.

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