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Banijay signs first look with Proper Content

Banijay signs first look with Proper Content
News
Staff Reporter
10 September 2019

Banijay Rights has signed a multi-year, first look development deal with UK factual specialist Proper Content to develop and produce series for the UK and international markets.

The first three titles to spring from the new agreement are Suicidal: In Our Own Words (1 x 90’) and How You Can Help Stop Suicide (1 x 30’) both for Channel 5 and airing on 10th September; with new series The School That Tried To End Racism [WT] (2 x 60’) for Channel 4. Proper Content also has projects in the pipeline with the BBC.

Led by Creative Director, David DeHaney, Proper Content is a UK independent production company launched in 2016 specialising in factual entertainment and documentary programming.

DeHaney launched Proper Content in October 2016, before that he held senior positions in production companies including Love Productions, BBC, Nutopia, RDF, Darlow Smithson, Victory Television, Granada Television and Maverick.  His credits include Tough Young Teachers (BBC), The Woman Who Woke Up Chinese (BBC), Britain’s Gay Footballers (BBC), The Baby Borrowers (BBC) and Young, Autistic and Stagestruck (Channel 4).

David DeHaney said, “It’s a really exciting time to be working with Banijay at such a pivotal moment for Proper, we’re looking forward to a really fruitful collaboration.”

Adam Black Senior Factual Acquisitions Executive at Banijay Rights commented, ‘’We’re really looking forward to working with David and his team at Proper Content with some truly great projects already under their belt. We are delighted to be able to help grow Proper Content, enabling the company to develop even more unique productions that have both UK and international resonance.   This new relationship with another exciting UK indie again highlights our ongoing strategy to build our portfolio of outstanding third party production partners.”

The deal was brokered off the back of both parties meeting during the Indielab Accelerator earlier this year.


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