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BBC launches app for new series of The Voice UK

BBC launches app for new series of The Voice UK
Pippa Considine
03 January 2014

The BBC is launching a free The Voice UK app, for fans with iOS and Android mobile devices, for the third series which begins this month, with new coaches Kylie Minogue and Ricky Wilson joining and Sir Tom Jones.

The Voice UK app, built by Tellybug, features the HomeCoach Game which puts audiences in the coaches’ chairs and lets them listen to exclusive blind audition previews and decide whether they’d turn based on the quality of the voice alone. If the coaches turn for the same artists during the show play along, the user earns stars.

Players can also rate the performances, check out the other home coaches’ decisions and compare their scores with friends via Facebook. The game functionality will develop further as the show goes on.

In addition to the HomeCoach Game, the app features the online exclusive spin-off series, The Voice Louder. Hosted by Emma Willis and Marvin Humes, The Voice Louder will contain a short show summary, behind-the-scenes material and will encourage users to send in pictures, tweets and videos. The Voice Louder will also be available on BBC iPlayer.

The app will give viewers access to performance clips, news, galleries and backstage videos and an integrated Twitter feed to keep users across the online buzz.

The BBC’s Voice UK site will give viewers access to show highlights and a regularly updated blog, as well as track listings for each episode. For the first time, viewers will be able to vote online for free during the live finals. And via BBC Playlister, the original versions of each song will be available on The Voice UK playlist on Spotify. Exclusive pictures and clips will also be available on Facebook, Twitter, YouTube, Instagram, Pinterest and Tumblr.

Sarah Clay, BBC Online commissioning editor, said: “Last year’s Voice Predictor app was popular with fans, but this year we wanted to put the audience in the coaches’ chairs - make them home coaches, give them a chance to rate performances and say whether they’d turn. The focus of the game has shifted from prediction to opinion – what would you do? How good a coach would you be? We wanted to make the experience feel more social (with Facebook and Twitter integration), richer and more immediate, with the addition of clips delivered straight to people's devices. With over 55 million views to The Voice UK clips last series, adding clips to the app seemed like a must.”

Diane Glynn is executive digital producer for the project.

The Voice is developed by Dutch media entrepreneur John de Mol’s company, Talpa Media and is produced for the BBC in close cooperation between Wall to Wall Media and Talpa Media. The Voice UK app has been built by Tellybug.

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