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Autodesk to offer rental packages for its design software

Autodesk to offer rental packages for its design software
News
Tim Dams
10 September 2013

Autodesk is to make its design software available on a rental basis. 

From September 16th, the company’s Design and Creation Suites, Autodesk 3ds Max, Autodesk Maya and Maya LT will be available to hire on a monthly, quarterly or annual basis, in addition to traditional licenses.

For example, Autodesk will rent out its Entertainment Creation Suite Ultimate at £470 a month, £1,170 a quarter and £3,750 a year – compared to £7,500 for a perpetual licence. See chart below for the rental price list.



Autodesk says it has introduced the new flexible price model in response to an increasingly challenging production landscape in the film, TV and games industries.

In particular, many visual effects companies have come under pressure from falling budgets, intense global competition as well as a downturn in film work.

Autodesk says its new rental model will suit the cyclical nature of the industry, allowing vfx houses to scale up and down more effectively as productions are booked in.

The difficulties of the vfx industry came into sharp focus earlier this year when vfx house Rythym & Hues, the Oscar winner for Life of Pi, filed for bankruptcy.

The move could also boost competition in the industry by reducing the high cost of entry for start-ups and freelancers who traditionally have had to purchase the software at a high up-front cost.

At a press briefing in London yesterday, Autodesk said that customers who choose to purchase monthly, quarterly or annual rental plans will receive similar benefits to Autodesk Subscription customers including staying current with the latest product updates, access to select Autodesk 360 cloud services and basic support.

Autodesk invited Will Cohen, the CEO of new vfx start up Milk – which is working on effects for Doctor Who and Sherlock – to speak at the briefing.

Cohen commented: “It's no secret; it has been a challenging time to be in the visual effects business. Everyone needs to rethink the business model, and Autodesk launching rental plans will really help change the industry. Having  scalability -- the flexibility to easily ramp up or back depending on the project -- means we can better compete in the modern visual effects industry.”


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