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Academy and MPC update Hovis boy on a bike ad

Academy and MPC update Hovis boy on a bike ad
News
Jon Creamer
05 October 2015

Mother brought in MPC and Academy to give a new twist to the classic Hovis boy on a bike spot for the bread brand’s new campaign.



The spot shows three kids doing everything they can to escape the clutches of a house that will stop at nothing to keep them inside.

The director was Johnny Hardstaff and the DoP was Carl Nilsson. The editor was Joe Guest at Final Cut. The vfx artists were Adam Crocker and Anthony Bloor and the post producer was Dionne Archibald.

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