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Absolute outsources production IT to ERA hosted services

Absolute outsources production IT to ERA hosted services
Jon Creamer
14 January 2016

Soho based Vfx house Absolute has completely outsourced its production IT requirements from its Poland Street offices to ERA’s hosted services.

Absolute has entered into the ‘Infrastructure as a Service’ deal (IaaS) to save on power consumption and space — at a premium in Soho —  while providing it with fast scalability and the ability to offer clients more services.

Absolute is relocating all of its production IT infrastructure to ERA’s secure datacenter, including storage (based on PixitMedia PixStor), workstations, rendering and Cisco networking.  ERA will assume responsibility for secure and reliable connectivity and performance, providing remote access to hardware via direct dark fibre connection – all supported by a full 24/7 Service Level Agreement (SLA). Absolute will continue to hold responsibility for all day-to-day applications and user configurations.

“The financial benefits of this are obvious,” says Dan Bennett, Absolute’s Managing Director. “The cost of power and cooling as well as office space are of importance, but what was key to us engaging in this solution was the scalability and flexibility it offers our business. Outsourcing our production IT infrastructure to ERA allows our business to be scalable on a level that is unprecedented in the visual effects industry. The new efficiencies this model delivers will enable us to work smarter and faster on every project and crucially space that was previously used to store kit will be transformed into two new colour grading suites, allowing us to offer more flexibility for our current client base and open our doors to grading for long form film and TV work.”

Absolute now has access to immediate and unlimited capacity to ramp up for large projects, enabling it to cope with spikes in render/workstation usage and storage processing -  for short periods to several months.

“The Post industry is gaining confidence in SaaS, particularly for workflow and remote collaboration, but companies have been more hesitant in transitioning core production IT to the cloud,” says Sean Baker, Commercial Director of ERA. “Absolute has embraced the opportunities IaaS offers to make it more adaptive and competitive -  from reduced latency, increased efficiency to scalability. We’re excited to have been able to help them make this transition.”

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