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4K subs to hit 46m by 2018

4K subs to hit 46m by 2018
David Wood
15 October 2014

New research from US analysts Parks Associates predicts that more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018.

According to Parks Associates, Pay-TV providers will deploy 4K service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features.

In the US, 82% of consumers aged 18-22 have a pay-TV subscription, compared to 87% among older consumers, revealed Brett Sappington, director of research at Parks Associates.

Earlier this week Netflix announce plans to hike the price of subscriptions for viewers who wanted to watch content in 4K.

Netflix is to charge an extra $3 a month to new users in the US to view its 4K output over and above the minimum tier of $12 for its ‘family’ bundle.

In the UK, subscribers to the on-demand service can watch titles like House of Cards in 4K as part of their standard £5.99 a month plan, but new customers will have to spend £8.99, despite the streaming service having a limited amount of 4K content on offer.

Early adopters who used the service before 12th August will continue to pay the old price indefinitely.

Sappington said: “To enjoy the true benefits of 4K, three things need to be present: the television, the content, and a way to get the content to the TV.”

“4K can deliver an enhanced experience to viewers, but these three factors are not yet aligned. Getting 4K content to the TV remains a key challenge as is the pace of production of 4K content.”

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