The Televisual Bulldog Awards 2013

A POTENT AWARDS AGENDA THAT DELIVERS BOTH DIRECT BRAND ASSOCIATION FOR YOUR COMPANY AS WELL AS ONE OF THE BEST NETWORKING DINNERS IN THE BUSINESS

“This is the best awards dinner I’ve ever been to... but then again I am a bit drunk.”

Alex Graham, Chief Executive, Wall to Wall and former Chair of Pact
Bulldog Award Winner, 2007 for Who Do You Think You Are?  And again for Wall to Wall as Best Indie, 2010
(Late in the evening at The Bulldog Awards Gala Dinner)

THE UK TELEVISION PRODUCTION AWARDS WHERE THE COLLECTIVE PRODUCTION COMMUNITY HAS ITS SAY

Now in its eighth year and an established fixture in the production community’s calendar, The Televisual Bulldog Awards take the thinking behind industry awards to a new level and offer all Bulldog winners, nominees and sponsors a highly visible, memorable and enjoyable programme and event over an extended period of time. The Televisual Bulldogs start in March 2013 with the published nominations, peak in May with the winners supplement and exclusive awards dinner while the award winners are showcased online at televisual.com until the end of February 2014.

To bastardise Abraham Lincoln, of the community, by the community and for the community is the maxim for The Televisual Bulldog Awards, in which everyone that defines UK production - commissioners, producers and facilitators - has the opportunity to vote for the very best of 2012’s television. Over the past two years an average of over 2,400 television executives voted to have their say about the best of UK television - both by reply-paid mail and online. The overwhelming majority of those who vote work in independent production and broadcast companies (reflecting Televisual’s core readership).

No other UK awards programme achieves quite the same level of engagement with the wider production community to determine the outcome, while offering winners, runners-up and sponsors so much visibility and over so long a period.

THE TELEVISUAL BULLDOG AWARDS 2013

All nominated content will have been aired for the first time between 1st January and 31st December 2012. (This does include returning series). The short list is deliberated over and chosen by the Televisual editorial team (rather than on the nominees ability or desire to pay).

WHAT YOU GET IF YOU SPONSOR A BULLDOG

Rather than your logo briefly appearing on screen at an awards dinner, the Televisual Bulldogs give you, the sponsor, a full promotional package including extensive above-the-line print advertising, online banner advertising and one of the best opportunities to network with senior programme makers of the year.

All of the awards categories above have their own individual sponsor. You can choose the one that most closely reflects your company’s core business offer. Simply call us and ask what categories are available and between us we can find the best fit for your organization.
 

• Three Full Pages within the printed Nominations and Winners Supplements
• Two Online Banners covering the whole year within the Nominations and Winners Online Sites
• Exclusive tickets for two company executives to come to the Bulldogs Gala Dinner
• Numerous logo and company name checks in print, online and at the dinner
 
The Bulldog Awards deliver on all fronts with widespread and meaningful association and recognition for all those involved: sponsors, award nominees and award winners. The repeat booking rate year-on-year is nearly 90% with many of our sponsors having sponsored the first Bulldog Awards seven years ago.

1 The Televisual Bulldog Awards 2013, Nominations
and Voting Supplement Distribution Dates - March and April 2013
12,500 print-run

The Nominations Supplement is sent to all Televisual readers, along with the exhortation to vote with the March and April issues. The guaranteed total print run of the nominations supplement is over 12,500 made up of two print runs of Televisual (5,250 x 2) and an additional 2,000 to active production executives working in the broadcast and the independent production community. You can also get your own copies of the Nominations Supplement to distribute to your clients as well as within your company offices.

Chosen by the Televisual editorial team, each of the awards categories is given a full page with six production options reflecting the best productions, talent and businesses of 2012 to vote for.

As a Bulldog Awards category sponsor your organization receives a company logo on both the front and inside front cover of the awards nominations supplement with a logo at the top of the sponsored category page as well as a facing Full Page advertisement.

Reader engagement and voting is further encouraged with a prize draw. Last year we offered a 32” Sony Bravia V Series TV as first prize with two Blu Ray Players as second prizes and seven T Series Cybershot Cameras as third prizes. All prizewinners’ names are published in the Winners Supplement (in May).

2 The Televisual Bulldog Awards 2013, Nominations
and Voting Micro-site
Online for the whole of March to April

Hosted on Televisual’s website, the online version has a similar look and feel to the printed supplement with one page for each awards category.

As a category sponsor your organisation receives both a banner at the top of the web page (with click-through from The Bulldogs to your own website) and your logo above the sponsored category.

All web voters have to register (with very basic contact information). Rather than a voting card to return, the online version automatically collects cast votes as the visitor clicks on their personal favourites. These votes are then captured within Ultimate Survey software and the unique visitor authenticated by crosschecking data and manually. The overriding principal remains: one man, one vote. Online voting is encouraged both within the printed nominations supplement and through extensive email marketing.

Note about Televisual online

Televisual.com is now a fully worked up Daily News and blogs website (with a host of other features including the TV Channel) and the invitation to vote for the Bulldogs will be clearly signposted from the Home Page while we also send out both weekly and daily e-newsletters, which will also include buttons, banners and other exhortations to vote. With over 25,000 unique visitors a month, we are confident of having a strong uplift in the total number of votes cast this year, suggesting that the Bulldog Awards will have its greatest ever impact on the production community in 2013.

3 The Televisual Bulldog Awards 2012 Winners Supplement
Distribution - May 2013
7,500 print-run

The Bulldog Awards themselves are then announced in The Bulldogs 2013 Winners Supplement with a print run of 7,500: made up of the May Televisual print run (5,250) and an additional 2,250 to any additional voters and key television executives who don’t receive their own copy of Televisual and also to sponsors to distribute within their own offices. Again each award is given a full page with the winner receiving more coverage as well as the two runners up. 

As a category sponsor your organisation receives a company logo on both the front and inside front cover of the awards nominations supplement with a logo at the top of the sponsored category page as well as a Full Page advertisement facing.

Prizewinners (see above) - drawn at random - are also recognized within the Winners supplement.

4 The Televisual Bulldog Awards 2013 Winners Micro-site
Online from start May, 2013 to end February, 2014

The Bulldog Award winners are still online from last year and will be until March 2013. The winners when announced in May 2013 will similarly be online until March 2014.

Sponsors again receive both an active banner and logo to demonstrate their sponsorship of each given category.

You can see last year’s results and presentation here. 

5 The Bulldogs Gala Dinner
Exclusive event in May 2013 at The Hospital Club

The Bulldogs dinner is a champagne reception and sit-down dinner exclusive to Bulldogs winners and sponsors where the tables are divided in to complementary groups (for example, drama sponsors and producers with other drama folk). Two guests are invited from both the winners and the sponsors (so four for each category attend). The (physical and inscribed) Bulldog statues are also there for the winners to take home and look after. There is one short announcement to announce The Bulldog, Best in Show (the programme, series or strand that received the most votes).
 

The Bulldogs Gala Dinner is both great fun and a relaxed, upstream networking event where you get to meet new senior production contacts that by definition - being Bulldog winners - reflect the cream of the UK television community. And better still we know that many previous sponsors who made new friends also won new business at previous dinners!

Last year’s food and wine at the First Floor Restaurant at The Hospital Club in Covent Garden was inspired and the guest list reflected the cream of UK production talent with 100% representation and attendance from all programme category winners at executive and producer level. Just in case you were in any doubt, all food and drink is covered within your sponsorship and paid for by Televisual with an estimated per head cost in excess of £160. Entrance is by invitation only.

Please ask to see last year’s impressive guest list.

6 Other branding and benefits

Your company name on your sponsors Bulldogs award (a well loved, uniquely designed and reassuringly heavy pewter bulldog designed by Artem especially for the awards).

And first option on the same award for 2014.
 

Sponsor rates

Payment terms - all sponsorship invoices to be prepaid before February 18th 2013.

Final deadline for all materials (first advertisement and logo) 22nd February 2013.

Sponsoring The Bulldogs gets you noticed and brings you closer to your customers.

Get in touch with either Kate or James today to reserve your preferred award category or simply to find out more.

Kate Dinwoodie
kate@televisual.com
020 3008 5781

James Bennett
james@televisual.com
020 3008 5775

SUMMARY
THE TELEVISUAL BULLDOG AWARDS 2013
KEY DATES AND ORDER OF EVENTS