Televisual

A UNIQUE AWARDS AGENDA THAT DELIVERS

“This is the best awards dinner I’ve ever been to... but then again I am a bit drunk.”

Alex Graham, Chief Executive, Wall to Wall and Chair of Pact
2007 Bulldog Award Winner for Who Do You Think You Are?
11.30pm, 2nd May 2007 at The Bulldogs Gala Dinner

Television awards should be all about publicly celebrating excellence in programme making and recognising those who made it happen. The Televisual Bulldog Awards’ emphasis is on the behind the scenes talent, reflecting the magazine’s emphasis on and circulation to “the producer”.

For the community, of the community and by the community is the maxim for The Televisual Bulldog Awards, in which everyone that defines UK production - commissioners, producers and facilitators - has the opportunity to vote for the very best of 2007’s television. Last year over 2,000 television executives voted to have their say about the best of UK television - both by reply-paid mail and online. The vast majority worked in independent production and broadcast companies.

Now in its fourth year and a fixture in the community’s calendar, The Televisual Bulldog Awards take the concept of awards to a higher level and offer all Bulldog winners, nominees and sponsors a highly visible, memorable and enjoyable programme and event over an extended period of time. The Televisual Bulldogs start in March with the published nominations, peak in May with the winners supplement and exclusive awards dinner while the award winners are showcased online until March 2009.

No other awards programme seeks the active participation of the upstream production community to determine the outcome, while offering winners, runners-up and sponsors so much visibility and over so long a period.

THE TELEVISUAL BULLDOG AWARDS 2008

The Televisual Bulldog Awards 2008 are as follows

• Drama serial or one-off
• Drama series
• Writing
• Comedy
• Panel, quiz and chat show
• Light entertainment
• Reality event
• Music or live event
• Sport
• Factual entertainment
• Documentary single
• Documentary series
• Specialist Factual
• Children’s TV
• Best editing
• Best VFX
• Best audio
• Best cinematography
• Channel of the year
• Plus The Bulldog: Best in Show (to be announced at the gala dinner)

Each award category has its own sponsor. Please ask your Televisual account manager what category makes the best fit for your organization.

WHAT DO I GET IF I SPONSOR A BULLDOG?

The Bulldogs deliver on all fronts with widespread and meaningful association and recognition for all those involved: sponsors, award nominees and award winners. As a sponsor your company will achieve maximum stand out within the UK production community and for a highly realistic cost. The Bulldogs engage the production community over a four-month period (rather than your logo flashing up for a short moment in time on a single evening).

HOW DO THE BULLDOGS WORK AND WHAT DO YOU RECEIVE?

1 The Televisual Bulldog Awards 2008 Nominations (15,000 print-run)

The Nominations Supplement is sent with Televisual to all readers in March and bound-in to April’s Televisual. All nominated content will have been aired for the first time between 1st January and 31st December 2007. The total print run of the nominations supplement is over 15,000 made up of two print runs of Televisual (5,750 x 2) and an additional 3,500 to a specially created circulation of key executives working in the broadcast and the independent production community. Each awards category is given a full page with six options to vote.

As a category sponsor your organization receives a company logo on both the front and inside front cover of the awards nominations supplement with a logo at the top of the sponsored category page as well as a facing Full Page advertisement. Please note that the nominations supplement is sent out twice (in March and April) and with the boosted circulation is more than the equivalent of two Full Page advertisements in Televisual.

Voting follows the same simple format as last year. Obviously we want as many individuals as possible to vote for their favourite programmes of 2007 so the voting will be encouraged in two ways: the call to action is to both take an active role in the community and to have a voice. Adding to the sense of occasion, all voters have the chance to win consumer prizes. Last year’s prizes ranged from the new Sony Bravia HD television to digital cameras and MP3 players with a total retail value in excess of £7,000. Last year’s prizewinners’ names were also published within the Winners Supplement.

2 The Televisual Bulldog Awards 2008 Nominations (online)

Hosted on Televisual’s website, the online version has a similar look and feel to the printed supplement with one page for each awards category. As a category sponsor your organisation receives both a banner at the top of the web page (with click-through from The Bulldogs to your own website) and their logo above the sponsored category.

All web voters have to register (with very basic contact information). Rather than a voting card to return, the online version automatically collects cast votes as the visitor clicks on their personal favourites. These votes are then captured within Ultimate Survey software and the unique visitor authenticated by crosschecking data and manually. The overriding principal remains: one man, one vote.

Online voting is encouraged both within the printed nominations supplement and through extensive email marketing. Televisual is also launching some new online services in March and will be actively promoting the web site over the months of March through May.

3 The Televisual Bulldog Awards 2008 Winners Supplement (9,250 print-run)

The Bulldog Award winners are then announced in their own supplement. The total print run for The Bulldogs 2008 will be approximately 9,250 made up of one Televisual print run (5,750) and an additional 3,500 to other key television executives (as with the nominations supplement). Again each awards category is given a full page with the winner receiving more coverage as well as the two runners up.

As a category sponsor your organization receives a company logo on both the front and inside front cover of the awards nominations supplement with a logo at the top of the sponsored category page as well as a facing Full Page advertisement.

Prize winners - drawn at random - are also recognized within the Winners supplement.

4 The Televisual Bulldog Awards 2008 Winners Supplement (online)

The Bulldog Award winners are still online from last year and will be until March 2008. The winners when announced in May 2008 will similarly be online until March 2009. Sponsors again receive both a banner (with click-through from The Bulldogs to your own website) and logo to demonstrate their sponsorship of each given category. You can see last year’s here.

5 The Bulldogs Gala Dinner (exclusive event)

The Bulldogs dinner is a champagne reception and sit-down dinner exclusive to Bulldogs winners and sponsors where the tables are divided in to complementary groups (for example, drama sponsors and producers with other drama folk). Two guests are invited from both the winners and the sponsors (so four for each category attend). The (physical) Bulldog statues are also there for the winners to take home and look after. There is one short announcement to announce The Bulldog, Best in Show (the programme, series or strand that received the most votes). Last year’s Best in Show was Planet Earth marked by a moving speech from Alistair Fothergill.

The Bulldogs Gala Dinner is both great fun and a relaxed, upstream networking event where you get to meet new senior production contacts that by definition - being Bulldog winners - reflect the cream of the UK television community.

Last year’s food and wine at Origin Restaurant in Covent Garden was inspired and the guest list reflected the cream of UK production talent with 100% representation and attendance from all programme category winners at executive and producer level. Just in case you were in any doubt, all food and drink is paid for by Televisual with a per head cost of between £100 and £150. Entrance is by invitation only. Please ask to see last year’s impressive guest list.

6 Other branding and benefits

Your company name on your sponsors Bulldogs award (a well loved, uniquely designed and reassuringly heavy pewter bulldog).

And first option on the same award for 2009.

Sponsor rates

Sponsor Rate up to and including December 21st 2007	£6,000 (plus VAT)
Sponsor Rate from January 2nd 2008	£6,500 (plus VAT)

Final deadline for all materials (first advertisement and logo) 22nd February.

Sponsoring The Bulldogs gets you noticed and brings you closer to your clients.

Get in touch with your Televisual sales contact today to reserve your preferred award category or simply to find out more.

Kate Dinwoodie
kate@televisual.com
020 3008 5781

Justin Blij
justin@televisual.com
020 3008 5782