The Televisual Bulldog Awards 2010

A UNIQUE AWARDS AGENDA THAT DELIVERS

“This is the best awards dinner I’ve ever been to... but then again I am a bit drunk.”

Alex Graham, Chief Executive, Wall to Wall and former Chair of Pact
2007 Bulldog Award Winner for Who Do You Think You Are?
11.30pm, 2nd May 2007 at The Bulldogs Gala Dinner

THE BULLDOG AWARDS 2010 KEY DATES AND ORDER OF EVENTS

• Bulldog Awards Nominations & Voting Supplement - publishes March 3rd 2010 with additional 2,000 distribution
• Bulldog Awards Online Voting - goes live March 3rd
• Bulldog Awards Nominations & Voting Supplement - second mailing April 7th 2010
• Bulldog Awards Winners Supplement - publishes May 6th 2010
• Bulldog Awards Winners Online - goes live May 6th 2010
• Bulldog Awards Gala Dinner at the Hospital Club - May 20th 2010

For the community, of the community and by the community is the maxim for The Televisual Bulldog Awards, in which everyone that defines UK production - commissioners, producers and facilitators - has the opportunity to vote for the very best of 2009’s television. Over the past two years an average of over 2,000 television executives voted to have their say about the best of UK television - both by reply-paid mail and online. The vast majority worked in independent production and broadcast companies.

Now in its sixth year and a fixture in the community’s calendar, The Televisual Bulldog Awards take the concept of awards to a higher level and offer all Bulldog winners, nominees and sponsors a highly visible, memorable and enjoyable programme and event over an extended period of time. The Televisual Bulldogs start in March 2010 with the published nominations, peak in May with the winners supplement and exclusive awards dinner while the award winners are showcased online until March 2011.

No other awards programme seeks the active participation of the upstream production community to determine the outcome, while offering winners, runners-up and sponsors so much visibility and over so long a period.

THE TELEVISUAL BULLDOG AWARDS 2010

The categories and running order for the Televisual Bulldog Awards 2010 are as follows.
(Bookings status last updated on the 1st December 2009.)

Every sponsor in effect ‘owns’ their own award category that reflects and enhances their individual offer to the market. Simply call us and ask what categories are available and make for the best fit for your organization.

WHAT DO I GET IF I SPONSOR A BULLDOG?

The Bulldog Awards deliver on all fronts with widespread and meaningful association and recognition for all those involved: sponsors, award nominees and award winners. As a sponsor your company you’ll get a far-reaching promotional package to achieve above the line visibility with direct association with your business core services and products within the UK production community and for a realistic cost.

HOW DO THE BULLDOGS WORK AND WHAT DO YOU RECEIVE?

In short you receive

• Three Full Pages within the printed Nominations and Winners Supplements
• Two banners covering the whole year within the Nominations and Winners Online Sites
• Exclusive access to the Bulldogs Gala Dinner
• Numerous logo and company name checks in print, online and at the dinner

Here’s how it all works

1 The Televisual Bulldog Awards 2010 Nominations
Supplement Distribution - March and April 2010
12,500 print-run

The Nominations Supplement is sent with Televisual to all readers in March and bound-in to April’s Televisual. All nominated content will have been aired for the first time between 1st January and 31st December 2009. The total print run of the nominations supplement is over 12,500 made up of two print runs of Televisual (5,250 x 2) and an additional 2,000 to active production executives working in the broadcast and the independent production community. Each awards category is given a full page with six options to vote.

As a category sponsor your organization receives a company logo on both the front and inside front cover of the awards nominations supplement with a logo at the top of the sponsored category page as well as a facing Full Page advertisement. Please note that the nominations supplement is sent out twice (in March and April) and with the boosted circulation is more than the equivalent of two Full Page advertisements in Televisual.

Voting follows the same simple format as last year. Obviously we want as many individuals as possible to vote for their favourite programmes of 2009 so the voting will be encouraged in two ways: the call to action is to both take an active role in the community and to have a voice.

Adding to the sense of occasion, all voters have the chance to win consumer prizes. This year we’re offering a 32” Sony Bravia V Series TV as first prize with two Blu Ray Players as second prizes and seven T Series Cybershot Cameras as third prizes. All prizewinners’ names are published in the Winners Supplement (in May).

2 The Televisual Bulldog Awards 2010 Nominations
Distribution - online, March to April

Hosted on Televisual’s website, the online version has a similar look and feel to the printed supplement with one page for each awards category. As a category sponsor your organisation receives both a banner at the top of the web page (with click-through from The Bulldogs to your own website) and your logo above the sponsored category.

All web voters have to register (with very basic contact information). Rather than a voting card to return, the online version automatically collects cast votes as the visitor clicks on their personal favourites. These votes are then captured within Ultimate Survey software and the unique visitor authenticated by crosschecking data and manually. The overriding principal remains: one man, one vote. Online voting is encouraged both within the printed nominations supplement and through extensive email marketing.

Note about Televisual online

Televisual is also launching a number of exciting new additional online features from March 3rd 2010 with the new elements timed to coincide with the launch of the online voting site for maximum market impact.

3 The Televisual Bulldog Awards 2010 Winners Supplement
Distribution - May 2010
7,500 print-run

The Bulldog Award winners are then announced in the Winners Supplement.

The total print run for The Bulldogs 2010 Winners Supplement is approximately 7,500 made up of one Televisual print run (5,250) and an additional 2,250 to other key television executives (as with the nominations supplement) and to any additional voters who don’t receive their own copy of Televisual. Again each awards category is given a full page with the winner receiving receiving more coverage as well as the two runners up.

As a category sponsor your organization receives a company logo on both the front and inside front cover of the awards nominations supplement with a logo at the top of the sponsored category page as well as a facing Full Page advertisement.

Prizewinners - drawn at random - are also recognized within the Winners supplement.

4 The Televisual Bulldog Awards 2010 Winners Supplement

Distribution - online, May 2010 to March 2011

The Bulldog Award winners are still online from last year and will be until March 2010. The winners when announced in May 2010 will similarly be online until March 2011. Sponsors again receive both a banner (with click-through from The Bulldogs to your own website) and logo to demonstrate their sponsorship of each given category. You can see last year’s results here.

Again it is worth noting that the Televisual web site is being significantly ramped up from January 2009 and this will have a marked impact on traffic volumes and votes for The Bulldogs.

Note about Televisual Online

Again it is worth noting that the Televisual web site is being significantly ramped up from March 2010 and this should have a pronounced impact on traffic volumes and votes for The Bulldogs.

5 The Bulldogs Gala Dinner
Exclusive event on the 20th May 2010 at The Hospital Club

The Bulldogs dinner is a champagne reception and sit-down dinner exclusive to Bulldogs winners and sponsors where the tables are divided in to complementary groups (for example, drama sponsors and producers with other drama folk). Two guests are invited from both the winners and the sponsors (so four for each category attend). The (physical) Bulldog statues are also there for the winners to take home and look after. There is one short announcement to announce The Bulldog, Best in Show (the programme, series or strand that received the most votes).

The Bulldogs Gala Dinner is both great fun and a relaxed, upstream networking event where you get to meet new senior production contacts that by definition - being Bulldog winners - reflect the cream of the UK television community. And better still we know that many previous sponsors who made new friends also won new business at previous dinners!

Last year’s food and wine at the First Floor Restaurant at The Hospital Club in Covent Garden was inspired and the guest list reflected the cream of UK production talent with 100% representation and attendance from all programme category winners at executive and producer level. Just in case you were in any doubt, all food and drink is covered within your sponsorship and paid for by Televisual with an estimated per head cost in excess of £140. Entrance is by invitation only.

Please ask to see last year’s impressive guest list.

6 Other branding and benefits

Your company name on your sponsors Bulldogs award (a well loved, uniquely designed and reassuringly heavy pewter bulldog designed by Artem especially for the awards).

And first option on the same award for 2010.

Sponsor rates

Payment terms - February 1st invoice date with payment strictly by 20th February 2010

Final deadline for all materials (first advertisement and logo) 22nd February 2010.

Sponsoring The Bulldogs gets you noticed and brings you closer to your client community.

Get in touch with either Kate or James today to reserve your preferred award category or simply to find out more.

Kate Dinwoodie
kate@televisual.com
020 3008 5781

James Bennett
james@televisual.com
020 3008 5775