Nexus Productions' Clemens Habicht produced four stunning idents through creative agency Harriman Steel, as part of their rebrand of UKTV's Watch channel (click on pic below to view).
The idents have the strapline Watch together so each shows an everyday scenario where things are better shared (a picnic, a night out, a night in, a café). They were created using Japanese black theatre techniques where puppeteers swathed in black move people and objects around the scene.
It was filmed entirely in reverse as a single take on steadicam, with all effects achieved in camera. Using varying shutter speeds, the film was then played back at 25 fps, to slow things down and create the magical, floating effect. Black costumed people (later graded so that they would disappear from view) created the storm of things and people arriving in the scenes.
Agency: Harriman Steel
Creative Director: Julian Harriman
Agency Producer: Beth McQueen
Production Company: Nexus Productions
Director: Clemens Habicht
Executive Producers: Charlotte Bavasso and Christopher O’Reilly
Producer: Isobel Conroy
Production Manager: Alistair Pratten
Director of Photography: Nick Bennett
Art Director: James Hatt
International design and advertising awards body, D&AD, put out its call for entries for this year’s awards with a live address in 13 languages in the style of a US presidential state of the Union speech.
D&AD president, Sanky, gives his call to creativity from a presidential lectern in all 13 languages in turn or viewers can click on their own language to view the address in just one.
Work Club created the campaign for D&AD that needed to stress the international nature of the awards whilst being “true to its British DNA.”
As the campaign progresses over the next weeks and months, Sanky the president will deliver a number of other speeches, including a Xmas message.