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Independent shines a light on the LED bulb

To mark the banning of the production of old-style clear tungsten bulbs today, here’s a well-produced new spot from Independent, directed by Philippe André for Philips LED Lighting.

The ad begins with a row of Philips LED lamps turning on one after the next in a domino effect, cutting across gardens, along the surface of a swimming pool and continuing along a road, a car park and a highway, and finally lighting up a cityscape.
“It was funny to block the traffic on an eight lane street in Buenos Aires to set up hundreds of lamps and make them light up, on one after the other, live,” says André.

Click here to view the spot.
Title: Philips What can light do?
Production Company: Independent Films  
Director: Philippe André  
Producer: Ohna Falby
Agency: DDB Amsterdam 
Agency Producer: Marco van Prooijen  
Creative Director: Chris Baylis  
Creatives: Geert Jan Bijlstra & Sharon Cleary 

Posted 01 September 2011 by Jake Bickerton
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