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Kodak's free guide

Kodak has put its popular Cinematographer’s Field Guide publication online as a free download for the Apple iPad, iPhone and iPod Touch and other e-publication readers such as the Sony Reader and Android-based devices.

The guide was originally published 22-years ago as a pocket size book. It’s been regularly updated and re-printed since then, providing up-to-date information that’s especially relevant when shooting on film. It includes sections on motion picture camera films, filter information, tips and techniques, formats and packaging.

“We are told by students and emerging filmmakers that the Cinematographer’s Field Guide is their go-to resource when in the throes of production, helping them determine the best choices for telling a story visually,” says Kodak’s worldwide director of web marketing Nicole Phillips.

The guide is available as a free ePub or a .pdf download from motion.kodak.com/US/en/motion/Tools/Mobile/resources.htm. The ePub includes searching, bookmarking, annotating and page flipping and will work most e-readers except the Amazon Kindle. To read ePub files on an iPhone or iPod Touch you’ll also need to download the free app Stanza from www.lexcycle.com/download.

Posted 27 October 2010 by Jake Bickerton

The audience takes control

Now that stereoscopic 3d is firmly embedded into the mainstream, it will soon be yesterday’s news – so, what’s next?

Well, how about being able to subliminally influence the storyline, feel and direction of a film or TV programme via emotional responses? It sounds like sci-fi but it’s the vision of Rugby-based Keith Bound who’s developed an interactive film-analysis concept called Emo-vie.

Emo-vie tracks an audience’s response to a film and changes the story based on emotional reactions to key scenes and key moments of dialogue. So the direction of the story is adapted on the fly through the unconscious interaction of the viewer.

To make the system work, audio-visual content has to be pre-tagged with different “narrative trajectories”. The content can also change properties such as colours, tone, lighting, vfx and sound based on audience reactions.

Bound has already won a Cisco I-Prize Global Innovation award for Emo-vie. He told Televisual: “The broadcast industry has not yet managed to create a fully responsive experience for the audience. At the moment, the only way users can engage with interactive content is through conscious decisions and mouse clicks, rather than unconsciously.”

The Emo-vie system, which was originally developed for the healthcare market, uses biofeedback technology to monitor heart rate and heart rhythms and analyse the emotional intensity felt by the user. It’s little more than a concept at the moment, but in a few year’s time, who knows, maybe going to the cinema will literally be a heart-wrenching experience.

Posted 27 October 2010 by Jake Bickerton

The Facilities 50 goes online

Televisual’s exclusive survey of the UK’s post production sector, the Facilities 50 survey, is now online.

To read the full report for FREE, click on the following link: www.televisual.com/reports-surveys.html.

The highly regarded Facilities 50 ranks and profiles the UK’s top 50 post production outfits as well as providing a comprehensive report on the state of the post production and visual effects market. It also contains contact and staff details for the UK's top post houses.

Visual effects giant The Mill took top spot in the Facilities 50 for the second year running. Two of the UK’s other large vfx-focused houses, Framestore and MPC, came in second and third respectively.

The combined turnover of all the post houses in the Facilities 50 this year is £408m. Unrealistic budgets and undercutting continued to emerge as key issues facing many post players, while stereo 3d and file-based working were highlighted as key opportunities.

Posted 14 October 2010 by Jake Bickerton

October's creative round-up

The email inboxes at Televisual continually ping to the sound of new creative work landing on the virtual welcome mat. The last month has been no exception, so rather than just keeping the stand-out spots to ourselves, here are a few of the best we’ve received of late.

Philips The Foundling
The latest addition to Philips’ Parallel Lines campaign (the sixth in the series) is RSA’s five-minute film The Foundling. Directed by Barney Cokeliss, the spot is an epic piece of short-form work that’s been beautifully shot and finished with a truly elegant grade by Framestore’s Dave Ludlam.




The film centres on a unicorn in a circus freak show and is viewable in its full glory in 2d online at www.framestore.com/comms_highres_version/101005foundling/med.html or in stereoscopic 3d on a 3d TV in-store at a Philips shop.

The stereo work was posted by Framestore, which used its experience on Avatar to create a “subtle and immersive 3d experience”, though it couldn’t resist the odd 3d classic of a knife thrower lobbing his knife at the camera and a coconut shy ball flying right out the screen at the ducking viewer.

The Guardian’s Film Challenge
The Guardian is currently running a competition based around a 1m25s animation by Not To Scale, which uses icons and graphic movements to represent 26 classic films. The animation was written and produced in five weeks, with Not To Scale working with Wieden + Kennedy’s creative team, led by creative director Shay Reading, to come up with the different graphics for each of the films.

The idea of the film challenge is for viewers to try to work out as many of the 26 films being referenced as they can. The first to name all 26 movies wins them all on DVD.



Discovery Channel’s Front Line Battle Machines promo
Discovery Channel is promoting its forthcoming series Front Line Battle Machines, which follows the role of various battle machines on active missions, with a commercial featuring five “animated vignettes that highlight the importance of a single pin that holds together a Chinook’s rotor blade".

The ad has just been completed by Smoke & Mirrors, whose credit list on the spot is...
Creative direction / Lead compositor - Dan Andrew (Smoke & Mirrors)
Online DS Editor - Guillaume Weiss (Smoke & Mirrors)
3D Operators - Jon Wood, Matteo La Motta, Richard Klein, Carlos Correia (Smoke & Mirrors)
Smoke & Mirrors Producer - Annika Ahl


Now Take a Bow

Nexus’ Roel and Jonathan have put together the framework for an ever-evolving film called Now Take a Bow. The film, which is built around videos submitted by visitors to the nowtakeabow website, is re-rendered and updated every hour to include the latest submissions.

Each of the participants follow directions from Roel and Jonathan to film their own take on the different stages of the video, using a webcam: “It’s a new culture of versions, where the value lies not only in the original but with all versions together,” say the directors.

Posted 11 October 2010 by Jake Bickerton
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  • Features Editor, Televisual
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