World Cup production fever

As the World Cup kicks off, here’s a selection of creative work that’s been made by UK producers to coincide with the event.

This isn’t a showcase of the big budget Nike-type ads that you always see around the World Cup. Instead it’s a mixture of virals, commercials, corporate campaigns and music videos that show the myriad different ways that UK producers are riding the footy wave.

First up is a neat HGA Creative Communications viral. It's a promo for HGA themselves - it’s designed to showcase HGA’s ability to come up with ‘creative solutions’ for their clients.



Meanwhile, London and Oxfordshire indie HCA Entertainment has shot this World Cup anthem with Neil Morrissey to coincide with its ITV4 show Men Brewing Badly. A reworking of Tight Fit’s The Lion Sleeps Tonight, it’s got Televisual’s vote for England song of the tournament.



Elsewhere, Jack Morton Worldwide made this smart Nokia viral out of its London office.



It comes with this behind the scenes footage too, which has cleverly sparked an online debate on the authenticity of the featured foosball tricks.



And finally, Wieden + Kennedy London has teamed up with Stink to create this TV spot to raise awareness for The Guardian and Observer’s World Cup coverage. The animation was created by Argentinian rising stars Peppermelon.