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What's the outlook for Mipcom?

27 September 2010

On the eve of next week’s Mipcom TV programme market (4-8 October), Televisual asked four leading distribution bosses to give their verdict on the state of the international sales business.

The four executives paint an encouraging picture ahead of the market, with widespread agreement that it’s going to be a busy week in Cannes. In particular, programmes and formats that have performed well in their home market will be in strong demand as buyers play it safe.

Sally Miles
CEO, Passion Distribution

“We are preparing ourselves for a very busy market. In 2009, we constantly came up against either broadcasters or entire territories with buying freezes and we all felt the pinch. There is no question that 2010 has seen an upturn against that and most territories, although some still with budget constraints, are out buying and in need of good content. Information is key - a show’s track record, added value in 360 degree cross platform materials and fantastic marketing make a show stand out and represent great value for money and a confident buy.”

Louise Pederson
CEO, All3Media International

“We’re very positive about Mipcom. We feel that the early part of last year was quite tough, but this year has been really good. We are lucky – we have got some fantastic shows from the producers we work with. And for the right show there are buyers and the market is moving. There is still some reluctance in certain territories. We went through a phase where a lot of people said we are not buying, we are waiting to see what happens but that is not such a problem now. Canada is little bit cautious, as are parts of eastern and central Europe, Scandinavia and New Zealand. But the rest of the world - for the right show - is pretty good.”

Rob Clark
President, Worldwide Entertainment, FremantleMedia

“Globally there’s a growing appetite for entertainment programmes, driven by glossy primetime formats, stripped reality and games. These have been performing well for broadcasters, and that’s very evident in the audience figures we’re seeing around the world, and in the number of new commissions and returning sales for FremantleMedia’s productions. Whilst the Europe/USA TV heartlands are still growing, we’re seeing some stellar performances in emerging Asian countries like India, China and Indonesia. We have a very broad slate of entertainment programmes for Mipcom and we’re expecting a busy and successful market.”

Jeremy Fox

“We’re optimistic about this year’s Mipcom. There are definite signs that international demand is on the up for factual programming which can confidently and efficiently sit in primetime television slots and deliver great ratings. High quality documentaries that bring universally relevant and world event stories to the screen are receiving strong interest from buyers. We have also seen a surge in commissions for scripted and non-scripted formats whose proven track-records are attractive in this risk averse market. Scripted formats are definitely going to be the new reality shows – you heard it here first!”

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