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Virgin Atlantic’s new spot

01 October 2010

At last, a campaign that cocks a snook at recession with an ad that’s bold, inventive, fun, and, encouragingly, looks like it’s had a few quid spent on it. Virgin Atlantic’s latest ad – its first ever global TV campaign – comes courtesy of the same team that put together the airline’s award winning Still Red Hot 25th birthday campaign.

The 90-second TV and cinema spot was again devised by RKCR/Y&R’s Pip Bishop and Chris Hodgkiss, with Partizan’s Traktor again directing and MPC taking on vfx duties. Featuring the strap-line ‘Your airline’s either got it or it hasn’t,’ the campaign takes the viewer through a surreal and glamorous world of airline iconography that aims to dramatise “how it feels to fly with Virgin Atlantic.”

The campaign was filmed over six days at Pinewood Studios with four post experts on set throughout. MPC’s VFX team was led by Rob Walker and Tim Civil and was involved from an early stage starting with a complete pre-viz to help determine the timing of the shots, camera moves and transitions between scenes.

Most of MPC’s work focused on the ad’s complex composites with all the various elements shot green screen using motion control and then put together in post.

And here are some of MPC's "making of" pics

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