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UK's World Cup win

11 June 2010

UK creative agency Radiant bagged the FIFA contract to create the title sequences and graphics package that will be shown by 200 broadcasters worldwide before, during and after every World Cup match.

The company, who already produce the graphic packages for the Champions League, was awarded the contract in August last year after a competitive pitch against agencies from across the globe.

The key artwork was created inhouse and Radiant brought in Unit to complete post.

The sequences show a young South African boy calling out to the world to come and take part in the competition.

The creative director was Michael Berthon, the senior designer Matthew Malkin, the executive producer Richard Wallman and the producer Charlotte Dale. Charlie Cassidy was Unit’s producer and the composer was Matt Clifford.

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