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23 March 2010


It’s not an easy ask for a design and animation company to turn reams of dry, statistical data into an interesting and explanatory narrative.

But that’s what left wing thinktank Demos asked Airside to do with its detailed statistical study which tried to show how much power was held by individuals in each area of the UK, and by constituencies as a whole.

Airside set the problem in a historical context in order to create a narrative that would help ordinary members of the public understand these concepts.  

The film was created as part of the Sunderland-based Northern Gallery of Contemporary Art’s exhibition entitled Think-Tank: A Marketplace of Ideas that had Britain’s leading think tanks collaborate with the its top designers to imagine how to create a better nation.

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