An iPad and clever photographic and animation techniques are all that’s used to draw the moving 3d typography and objects in this eye-catching production (called Making Future Magic) from creative communications agency Dentsu London and design consultancy BERG.
According to the creative chaps at Dentsu and BERG, "In dark environments, we play movies on the surface of the iPad that extrude 3d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation."
The results are seriously impressive, as you’ll be able to see for yourself below…
Staff Reporter
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