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D&AD's multilingual shout out

03 November 2010

International design and advertising awards body, D&AD, put out its call for entries for this year’s awards with a live address in 13 languages in the style of a US presidential state of the Union speech.

D&AD president, Sanky, gives his call to creativity from a presidential lectern in all 13 languages in turn or viewers can click on their own language to view the address in just one.

Work Club created the campaign for D&AD that needed to stress the international nature of the awards whilst being “true to its British DNA.”

As the campaign progresses over the next weeks and months, Sanky the president will deliver a number of other speeches, including a Xmas message.

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