About Televisual Readers

NOTE The following is all about Televisual's circulation, who reads it and what they do and how Televisual delivers the most precise route to those who collectively define UK production. For the reciprocal other side of the story � the editorial offer and strength of Televisual's engagement with the market - please go to Televisual magazine.
 

THE TELEVISUAL CIRCULATION IS THE PRODUCTION COMMUNITY

From channel controllers and commissioning editors through to active producers, directors, facilities chiefs and operational directors, all Televisual readers have content creation as their main focus.
 

READERSHIP PROFILE AND ABC AUDIT

Televisual's total average net circulation per issue is 4,663 (ABC audit, July 2012 to June 2013) with an average print-run of over 5,500. Televisual's circulation is a mix of subscribers, newsstand sales and - most importantly - controlled circulation. Our main focus is on controlled circulation (that is reaching the right readers) and it allows us to tell you - the advertiser and sponsor - exactly where our readers work, provides a (minimum) expectation of how much they have to spend and even what they spend their money on.

Please see Televisual's latest ABC audit for the detailed picture. The ABC (Audit Bureau of Circulation) audit gives you, the advertiser, the confidence and reassurance you should demand before placing your advertising. Without an ABC (or the US equivalent BPA) audit you have no guarantee about how many magazines are being circulated, let alone who's getting them and whether they want them.
 

"CONTROLLED REQUESTED" CIRCULATION AND INDUSTRY SIZE

The majority of Televisual readers receive a complimentary subscription to the magazine, more formally described as "controlled requested" readers. To do this they have to individually apply every year and demonstrate to both us and the ABC that they are actively working in production and have individual budget responsibility for one or more of the following: commissioning content, hiring facilities or production resources; buying production technology; or managing and storing assets.

Televisual only invites those professionals it believes will fulfill these criteria and this in turn has enabled us to offer you, the advertiser, the most potent readership of production professionals who collectively define the UK production industry.

Based on the Skillset industry census, the total number of workers within television, film, commercials and corporate production is less than 70,000. With the vast majority working in freelance and general production or administrative roles and taking the average UK manager to worker ratio of one in twelve, that would suggest less than 6,000 with any meaningful purchasing authority. There are 4,663 Televisual controlled requested readers who receive their own copy with many more as "pass on" readers. In short, we are confident that Televisual is individually delivered to and / or read by just about everyone in the UK with a leading role in content creation. But please don't just take our word for it - just ask your clients what magazine they read.
 

100% PRODUCTION PROFESSIONALS

Just shy of 100% of Televisual's readers are based in the UK. All Televisual readers within our controlled requested circulation have satisfied the ABC that they work in film and television production and work within one of the following company descriptions. The percentages are drawn from the latest ABC audit.
 

BENEFITS OF BEING A MONTHLY

Televisual is the primary provider of technological understanding to the busy producer and business manager, providing the headline uses and context for emerging production technologies as well as identifying the talent in who's hands the kit delivers magical content.
If your business can best be described as providing technology, facilities or production resources to the production market there is no better context to promote your brand and organisation's offer than in the magazine the community turns to for reliable information about the same.

1. INDEPENDENT PRODUCTION COMPANIES (43%)

Including active independent broadcast, film, commercials, new media and corporate communications as well as distributors and IP owners (typically owners and board directors, senior management, heads of department, executive producers, development producers, producers, directors, archive managers, resource managers and production managers).

2.BROADCASTERS (16%)

Including all of the terrestrial and the main digital channels (typically board directors, channel controllers, commissioners, executive producers, heads of department - both production and resources, senior producers and senior resource and business managers).

3. OTHER PRODUCTION AND COMMISSIONERS (18%)

Including advertising agencies, in-house corporate communications and business television, government and education production (typically commissioners, creative directors, heads of TV, heads of AV and production departments and TV producers).

4. PRODUCTION RESOURCES / FACILITIES (17%)

Including all the major rental, outside broadcast and studios companies and post production, including editing, compositing and VFX, animation, graphics, scanning, grading, audio, DVD and bureau services (typically owners and board directors, senior management, heads of department, business managers, designers and senior operators).

5. FREELANCERS (5%)

Drawn from across industry disciplines. Most freelancers simply don't qualify to receive Televisual as complimentary subscribers, so those that do have leading roles (typically producers, directors, DoPs, lighting cameramen, designers, production managers and post supervisors and senior owner/operators).
 

100% RELEVANT BUDGET RESPONSIBILITY

All of Televisual's controlled circulation readers have a minimum £30,000 to spend with the vast majority spending considerably more. One in seven tell us they have budgets in excess of half a million. They spend their money as follows:

BUYING HARDWARE AND SOFTWARE 69% 
HIRING FACILITIES AND OTHER PRODUCTION RESOURCES78% 77% 
COMMISSIONING PRODUCTION WORK 46% 
ASSET MANAGEMENT, STORAGE AND DISTRIBUTION 34% 
 

IN CONCLUSION

All of the above has helped us establish our place as the essential read for senior figures working in UK production and the first place the majority of leading technology and facilities brands choose to advertise. Just pick up the magazine and look at the volume and pedigree of our advertisers: market-leading companies that come back to us year after year because they know that if they need to communicate to the production community, Televisual delivers the best value in the market.

Televisual is much more than just the finest magazine for the UK production community and, as you might expect from the industry's leading monthly is active in other areas including its own awards, events, an industry directory (now both in print and online), a new international magazine, third-party publishing and bespoke marketing solutions. For more information, please go to About Televisual Media UK.
If you're selling to the UK production community, you must need to know that you're reaching those who spend the money. Televisual is the only magazine that can demonstrate that its readership has significant budget spend and what it spends its money on. To be sure that you're getting the best value and impact for your advertising spend, talk to the Televisual commercial team.
Kate Dinwoodie kate@televisual.com 020 3008 5781
James Bennett james@televisual.com 020 3008 5775
If you want to engage and influence UK production professionals, Televisual delivers you the best value for money and in the right context.
The vast majority of Televisual's readers are actively working in production in the UK with three in four having significant budget spend to hire facilities and production resources and to purchase kit.
Televisual Media UK Ltd 48 Charlotte Street London W1T 2NS Tel +44 (0)20 3008 5750 Fax +44 (0)20 3008 5784
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