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| NOTE The following is all about the magazine contents, how it engages with the market and why Televisual is widely perceived to be the most potent advertising medium to reach the UK production community. For the reciprocal other side of the story - who reads Televisual and what they do - please go to Televisual readers. |
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WRITTEN FOR THE UK PRODUCTION PROFESSIONAL
Televisual can justly claim to understand the disparate needs of the UK production community as well if not better than any other commercial media. Launched with the birth of C4 in 1982, Televisual has evolved and grown in to the magazine of record for the production community. Any one issue of Televisual is written with the on-the-record opinions and views of over one hundred senior executives from across commissioning, funding, production, facilities, resources and product supply.
Televisual is aimed at the producer, director and all production professionals tasked with delivering moving image content from conception through to finished master. Televisual's remit ranges from commissioning and funding, through production and post production, to delivery, IP and overseas programme sales. Or put more simply, Televisual is for everyone involved in the production business.
Televisual informs its readership about what's happening in programme making (the content and the people), while recognising the role of progressive production technology and workflows and the facilities partners who make the kit come alive. |
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EDITORIAL CONTENTS
In twelve monthly issues Televisual provides the busy production executive with a complete overview of their world:
- Extensive annual industry surveys such as the Production 100 (top Indies), Facilities 50 (who's who in post production), Corporate 50 (a ranking of the main corporate production companies) and the Commercials 30 (top ad producers) that are widely held to be the barometers and benchmarks for the moving image market place
- In-depth and exclusive interviews with the defining personalities mapping out the future media landscape. In any one issue of Televisual there are over a hundred on-the-record interviews and comments from leading industry figures
- Analysis and comment from the leading commissioning editors, producers and facilities heads providing a progressive market overview
- Business analysis and features such as the Televisual genre reports covering the main protagonists and ebb and flow within core television disciplines and film reports exploring the output of the UK film production and supply industry
- Production news, features and analysis to keep the production professional on top of who's doing what, with whom, for whom and how
- The Storyboard rounds-up the best new images from the latest commercials, promos, animation and graphic design projects
- Facilities and technology news keeping the business manager up to the minute with a constantly evolving array of kit and resources with the explicit intention of getting them to where they want to be faster, better and / or cheaper
- Production technology, facilities and resource reports supported by case studies aimed explicitly at the of all production disciplines - from acquisition to post, design, music and content distribution
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WHY OUR ADVERTISERS CHOOSE TELEVISUAL FIRST
Televisual commands a unique position within the UK production industry and provides practical in depth coverage of a rapidly changing business. Three qualities make us really stand out from the competition.
1. PASSION FOR THE BUSINESS
Just like our readers, Televisual is passionate about the production business and recognises the extraordinary talent and energy of all those who make it happen from the channel controller, commissioner and executive producer to the director, producer and production team and on to the cameraman, editor and artist. Every issue of Televisual and every magazine, supplement and event we publish and produce reflects this understanding.
2. EDITORIAL INVESTMENT AND EXPERIENCE
Each month, we publish the most authoritative and readable magazine in the business and to do this we employ five fulltime editorial staff, all expert writers and editors with extensive reporting experience about the media and access to the top industry executives. Tim Dams, the editor of the past four years, has over fifteen years experience reporting within the media space (including Analysis Editor of Broadcast, Assistant Editor of Screen International and Editor of Screen Daily) while Jon Creamer, the Deputy Editor, has been writing for Televisual for almost a decade. Jake Bickerton, the Facilities and Technology Editor, is the best-connected journalist writing in the high-end facilities space in the UK. At a time when many titles simply outsource editorial, we believe our talented and experienced in-house team deliver a more compelling, more reliable and more professional magazine.
3. ENGAGING DESIGN
And we like to stand out from the crowd. Televisual understands the need for a beautifully designed magazine if it is to engage with a media savvy audience. As a consequence we employ a talented full-time Art Director, Bobbie Sidhu, with over a decade of magazine design experience as well as a part-time Art Director (who used to be the full-time predecessor to Bobbie) to support her and ensure the magazine's production values are the very best in the business.
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NOTE ABOUT FACILITIES AND TECHNOLOGY COVERAGE
Televisual is the primary provider of technological understanding to the busy producer and business manager, providing the headline uses and context for emerging production technologies as well as identifying the talent in who's hands the kit delivers magical content.
If your business can best be described as providing technology, facilities or production resources to the production market there is no better context to promote your brand and organisation's offer than in the magazine the community turns to for reliable information about the same.
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BENEFITS OF BEING A MONTHLY
Televisual is the primary provider of technological understanding to the busy producer and business manager, providing the headline uses and context for emerging production technologies as well as identifying the talent in who's hands the kit delivers magical content.
If your business can best be described as providing technology, facilities or production resources to the production market there is no better context to promote your brand and organisation's offer than in the magazine the community turns to for reliable information about the same.
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THE VALUE OF MAGAZINES AND MAGAZINE ADVERTISING
Televisual Media believes that industry communities turn to magazines first to set the trends and provide business overviews and this of course makes magazines perfect advertising media. It sometimes seems as if many of the larger historical publishers have forgotten the value of and reduced investment in their core print assets in the race to uncover new streams of revenue to replace diminishing classified advertising and save money. This is not aimed at any one media group but is increasingly common across the B2B publishing business.
The community does of course go online for predominantly task-orientated applications (hence we,ve launched The Televisual Handbook Online) where there's a clear value to Point of Sale advertising. But there is little evidence to support the idea that they spend much time on any one site. Advertising online should not be considered a substitute for brand building, let alone developing a knowledge of your business as it grows and changes. Television and print advertising is still by far the most effective, most used and most heavily invested in marketing tool in the world and this is not set to suddenly change. Just about all of the biggest online advertisers spend considerably more (generally at least ten times) on print and television advertising. The point is that just about every B2B marketing professional believes that magazine advertising is the most influential and most cost-efficient way to build an awareness and understanding of your business.
Publishing is a competitive market so it seems logical to us that we publish the very best written and designed magazine we can. After all it,s not just about sending someone a magazine, it,s about engaging the same person issue after issue. Our readers are predominantly aged between their early-thirties to late-fifties, articulate, bright and entrepreneurial. They spend the majority of their time in front of screens (shooting on location, in the edit suite, in the office and then after work in front of the TV or cinema screen). Televisual provides them with an intelligent, considered, beautifully crafted read. Time out from the rest of their hectic day. And there is no doubting just how much they love the magazine and how well read it is - just ask your clients.
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IN CONCLUSION
All of the above has helped us establish our place as the essential read for senior figures working in UK production and the first place the majority of leading technology and facilities brands choose to advertise. Just pick up the magazine and look at the volume and pedigree of our advertisers: market-leading companies that come back to us year after year because they know that if they need to communicate to the production community, Televisual delivers the best value in the market.
Televisual is much more than just the finest magazine for the UK production community and, as you might expect from the industry's leading monthly is active in other areas including its own awards, events, an industry directory (now both in print and online), a new international magazine, third-party publishing and bespoke marketing solutions. For more information, please go to About Televisual Media UK
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| There is only one UK magazine that talks the production community's language. Get in touch today and let our commercial team help you make the most of your promotional spend: |
| Kate Dinwoodie |
kate@televisual.com |
020 3008 5781 |
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| If you want to engage and influence UK production professionals, Televisual delivers you the best value for money and in the right context.
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