About Televisual Magazine

NOTE The following is all about the magazine contents, how it engages with the market and why Televisual is widely perceived to be the most potent advertising medium to reach the UK production community. For the reciprocal other side of the story - who reads Televisual and what they do - please go to Televisual readers.
 

WRITTEN FOR THE UK PRODUCTION PROFESSIONAL

Televisual can justly claim to understand the disparate needs of the UK production community as well if not better than any other commercial media. Launched with the birth of C4 in 1982, Televisual has evolved and grown in to the magazine of record for the production community. Any one issue of Televisual is written with the on-the-record opinions and views of over one hundred senior executives from across commissioning, funding, production, facilities, resources and product supply.

Televisual is aimed at the producer, director and all production professionals tasked with delivering moving image content from conception through to finished master. Televisual's remit ranges from commissioning and funding, through production and post production, to delivery, IP and overseas programme sales. Or put more simply, Televisual is for everyone involved in the production business.

Televisual informs its readership about what's happening in programme making (the content and the people), while recognising the role of progressive production technology and workflows and the facilities partners who make the kit come alive.
 

EDITORIAL CONTENTS

In twelve monthly issues Televisual provides the busy production executive with a complete overview of their world:
  • Extensive annual industry surveys such as the Production 100 (top Indies), Facilities 50 (who's who in post production), Corporate 50 (a ranking of the main corporate production companies) and the Commercials 30 (top ad producers) that are widely held to be the barometers and benchmarks for the moving image market place

  • In-depth and exclusive interviews with the defining personalities mapping out the future media landscape. In any one issue of Televisual there are over a hundred on-the-record interviews and comments from leading industry figures

  • Analysis and comment from the leading commissioning editors, producers and facilities heads providing a progressive market overview

  • Business analysis and features such as the Televisual genre reports covering the main protagonists and ebb and flow within core television disciplines and film reports exploring the output of the UK film production and supply industry

  • Production news, features and analysis to keep the production professional on top of who's doing what, with whom, for whom and how

  • The Storyboard rounds-up the best new images from the latest commercials, promos, animation and graphic design projects

  • Facilities and technology news keeping the business manager up to the minute with a constantly evolving array of kit and resources wih the explicit intention of getting them to where they want to be faster, better and / or cheaper

  • Production technology, facilities and resource reports supported by case studies aimed explicitly at the of all production disciplines - from acquisition to post, design, music and content distribution

  • For a full list of Televisual surveys, special reports and features and when they happen, please go to www.televisual.com/features.html.

 

WHY OUR ADVERTISERS CHOOSE TELEVISUAL FIRST

Televisual commands a unique position within the UK production industry and provides practical in depth coverage of a rapidly changing business. Three qualities make us really stand out from the competition.

1. PASSION FOR THE BUSINESS

Just like our readers, Televisual is passionate about the production business and recognises the extraordinary talent and energy of all those who make it happen from the channel controller, commissioner and executive producer to the director, producer and production team and on to the cameraman, editor and artist. Every issue of Televisual and every magazine, supplement and event we publish and produce reflects this understanding.

2. EDITORIAL INVESTMENT AND EXPERIENCE

Each month, we publish the most authoritative and readable magazine in the business and to do this we employ five fulltime editorial staff, all expert writers and editors with extensive reporting experience about the media and access to the top industry executives. Tim Dams, the editor of the past six years, has almost twenty years experience reporting within the media space (including Analysis Editor of Broadcast, Assistant Editor of Screen International and Editor of Screen Daily) while Jon Creamer, the Deputy Editor, has been writing for Televisual for well over a decade. Jake Bickerton, the Features Editor, is the best-connected journalist writing in the high-end facilities space in the UK, while our new addition David Wood has two decades experience writing at the top end of the market (including being Deputy Editor of Broadcast and more recently a highly respected freelance journalist).  At a time when many titles simply outsource editorial, we believe our talented and experienced in-house team deliver a more compelling, more reliable and more professional magazine.

3. ENGAGING DESIGN

And we like to stand out from the crowd. Televisual understands the need for a beautifully designed magazine if it is to engage with a media savvy audience. As a consequence we employ a talented full-time Art Editor, Ali Buller, as well as a part-time Art Director (who worked full-time for Televisual before becoming a Mum) to support her and ensure the magazine's production values are the very best in the business.
 
   

NOTE ABOUT FACILITIES AND TECHNOLOGY COVERAGE

Televisual is the primary provider of technological understanding to the busy producer and business manager, providing the headline uses and context for emerging production technologies as well as identifying the talent in who's hands the kit delivers magical content.

If your business can best be described as providing technology, facilities or production resources to the production market there is no better context to promote your brand and organisation's offer than in the magazine the community turns to for reliable information about the same.

 

BENEFITS OF BEING A MONTHLY

Advertising in the clear market-leading monthly magazine, especially one with market defining surveys and reports in every issue, does ensure that you, the advertiser get the best possible value for money. Your advertising works harder as the Televisual reader returns to the magazine and sees your advertising a number of times over the month and year to come.
     
 

TELEVISUAL MAGAZINE IN THE CONTEXT OF TELEVISUAL.COM

Televisual Media believes that industry communities still turn to magazines first to set the trends and provide business overviews and detailed understanding, while they turn to online media for immediate news information and to drill down for specific content. Notably our readers will spend up to an hour reading Televisual magazine while they’ll spend closer to three or four minutes at a time on our web site, although on a much more frequent basis. Online also allows us to play out video content and now with improved compression and broadband at a respectable definition. We clearly believe in the importance of a strong news-based web site, otherwise we wouldn’t have invested such significant money in delivering televisual.com.

Magazines represent a more engaged approach where longer and more involved reading and insight might be taken on. This makes magazines a perfect advertising medium. Magazine advertising differs profoundly from (most) online advertising as it provides the advertiser with the opportunity to impart new (product or service) information while projecting and building a brand identity. It sometimes seems as if many of the larger historical publishers have forgotten the value of print and reduced investment in their core print assets in the race to uncover new streams of revenue to replace diminishing classified advertising while saving money. This is not aimed at any one media group but is increasingly common across the B2B publishing business.

The community does of course go online for news, blogs, unique survey content and to find specific contacts and company information (hence the depth of online offer we have at televisual.com, as well as predominantly task-orientated applications where there's a clear additional value in promoting an immediate offer or upcoming event. But there is little evidence to support the idea that they spend as much time on any one site as they do reading magazines and this means that the advertising potency for magazine advertising is still the most effective communications tool.

Advertising online in isolation should not be considered a substitute for brand building, let alone developing a knowledge of your business as it grows and changes. It does however play an important part in an overall advertising mix. Television and print advertising is still the most effective, most used and most heavily invested in marketing tool in the world and this is not set to suddenly change. Just about all of the biggest online advertisers spend considerably more (generally at least ten times) on print and television advertising. The point is that just about every B2B marketing professional believes that magazine advertising is the most influential and most cost-efficient way to build an awareness and understanding of your business.

Publishing is a competitive market so it seems logical to us that we publish the very best written and designed magazine we can. After all it’s not just about sending someone a magazine, it’s about engaging the same person issue after issue. Our readers are predominantly in their early-thirties to late-fifties, articulate, bright and entrepreneurial. They spend the majority of their time in front of screens (shooting on location, in the edit suite, in the office and then after work in front of the TV or cinema screen). Televisual provides them with an intelligent, considered, beautifully crafted read: time-out from the rest of their hectic day. And there is no doubting just how much they love the magazine and how well read it is - just ask your clients.

Consequently Televisual magazine is deliberately written as a “passive read”, that is one where the reader can take time out from a monitor and consider larger issues. Better still we clearly believe that online media is also relevant to our audience and the content we deliver reflects our thinking about the immediacy (read news and blogs), the drill down nature of the web and new media opportunities (like video) and this adds a complimentary string to our bow and allows you, the advertiser to create campaigns that feed off the benefits of both print and online media.

Talk to us about how best to integrate print, online and events and you’ll be surprised what we can deliver.
 
 

IN CONCLUSION

Televisual has established its place as the essential read for senior figures working in UK production and the first place the majority of leading technology and facilities brands choose to advertise. Just pick up the magazine and look at the volume and pedigree of our advertisers: market-leading companies that come back to us year after year because they know that if they need to communicate to the production community, Televisual delivers the best value in the market.

Televisual is much more than just the finest magazine for the UK production community and, as you might expect from the industry's leading monthly, is active in other areas including its own awards, events, an industry directory (now both in print and online), a new international magazine, third-party publishing and bespoke marketing solutions. We welcome conversations about your advertising content and ask you to have a look at the more recent advertising from Sony and Avid in Televisual over the past year where the emphasis has shifted from only being brand-driven messages to engaging the reader with more relevant, high profile case studies that make a perfect “fit” and relevancy in the context of the magazine. For more information, please go to About Televisual Media UK.

There is only one UK magazine that talks the production community's language. Get in touch today and let our commercial team help you make the most of your promotional spend:
Kate Dinwoodie kate@televisual.com 020 3008 5781



If you want to engage and influence UK production professionals, Televisual delivers you the best value for money and in the right context.
 
 
Televisual Media UK Ltd 48 Charlotte Street London W1T 2NS Tel +44 (0)20 3008 5750 Fax +44 (0)20 3008 5784
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